Companies which serve a regional market also need to be able to book their campaigns regionally in order to avoid wasted coverage and therefore to get more customers from the same advertising budget.

Regional Targeting finds the people who can actually buy from you

For this purpose easyAd offers a regional targeting system whereby you determine the region where your ad is delivered. Using the internet selected destination, easyAd recognises from the IP address assigned to the internet user's computer which town the user is in. The corresponding banner ad is then shown, so that an advertiser from Cologne, for example, can only reach internet users from Cologne with his ads.

Regional targeting can be aimed to federal provinces, special areas, administrative districts or towns. In many countries also postcode areas are available for selection.

This method of booking is also interesting for companies operating nationally or internationally who work with a sales organisation or franchising system.


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